Digital Audit
It's too hard getting potential new clients to your website or socials to then loose them due to site not working as it should. Let me show you how to correct this.
My name is Nicole Keleher and I’ve always loved business. My idea of a great afternoon would be sitting with other business owners and helping each other with tips and tricks to solve issues in own businesses, and helping each other grow.
And one thing I’ve learnt through my 20+ years of being a business owner:
My name is Nicole Keleher and I’ve always loved business. My idea of a great afternoon would be sitting with other business owners and helping each other with tips and tricks to solve issues in own businesses, and helping each other grow.
And one thing I’ve learnt through my 20+ years of being a business owner:
That's when you need someone to help show you the way.
Below, for anyone who's interested I've given you a bit of a resume of how I got here. But for those who would like the short version:
That's when you need someone to help show you the way.
Below, for anyone who's interested I've given you a bit of a resume of how I got here. But for those who would like the short version:
It's too hard getting potential new clients to your website or socials to then loose them due to site not working as it should. Let me show you how to correct this.
I'll deep dive into your digital marketing and share my observations - with particular focus on identifying quick fix opportunities.
Let's delve into a particular topic that is troubling you, to create clarity and an actionable path forward.
When businesses come together to grow and support each other that's where true magic happens. Do you want to be part of the magic?
I started, like so many who are entrepreneurs at their core, selling hand made products at the local craft fairs in my early teen years. My business life has actually followed a similar path - I have found niches in the market and decided to fill them.
Not truly knowing what I wanted "to be" but knowing I enjoyed business topics, I undertook a Bachelor of Business majoring in applied economics and marketing.
After working in the not-for-profit sector for about 7 years I discovered a niche and created my first business with a friend. We created a way to offer embossed monogrammed stationery - about 20 years before personalisation became the biggest retail trend! With a printing press that looked like it belongs in a history museum we created high end stationery for our customers.
This small business led to business number 2. I, like so many of my friends was getting married. Invitations were either custom printed and very expensive, or invitation pads which didn’t set the tone we were looking for. This was the mid 90’s and many people now had access to desk top computers and printers. So, I created a wedding stationery business offering a range of custom made stationery specifically designed for the new consumer that had access to printers and computers at home. We were one of the first “print yourself” companies in Australia.
In 2000 my husband was offered a job in England and we jumped at this opportunity. I sold my business and we lived in the gorgeous city of York for nearly 3 years. During this time I also became a mum to our first child, Zoe. We returned home and had our second child, Hugh. I love being a Mum but I have to admit I always have an eye out for a business opportunity or niche because I knew I wouldn’t be a stay at home Mum for ever.
It was 17 years ago that I decided to fill a niche in the Christmas decor market in Australia. We simply didn't have the range and choices that American consumers had - so I decided to fill it.
I had no idea what I was doing in so many aspects of the business. I felt confident in my budgeting and marketing skills but had no idea about retail. I look back at photos of my merchandising efforts early on I don’t know how we survived. I was also doing the Mum/Entrepreneur shuffle. I set up a secure play area at the shop for Hugh but 4 year olds don’t want to be confined to this small space for to long - so I kept adapting and working out ways I could service the business and look after Hugh.
Since that slightly dodgy start we grew our seasonal retail store and e-commerce business to have a 7 figure turnover. We had about 180,000 people connected to our socials. In 2021 we evolved again when I decided it was time to change to an e-commerce only business.
And in 2024 I decided it was time to sell the store so I could focus on connecting with small business owners and working together on their marketing. This has been a dream of mine for many years.
Publication:
https://powerretail.com.au/multichannel/tis-the-season-my-christmas-on-running-a-seasonal-business/
